Bridgestone Potenza RE47
Bridgestone Tire Co., Ltd saw many changes and developments throughout the decades — from opening new plants to perfecting new tyre technologies. In 1979, the company released its long-awaited high-performance product: the Potenza RE47. The name Potenza translates to "power" in Italian, connecting Bridgestone's passion for performance with a culture historically known for its contribution to motorsports.
At the time Potenza was released, most steel-belted radial tyres were only for stock car racing. Potenza RE47 was one of the first tyres to take the structure and performance of a racing tyre but adapt it for regular roads. Offering unprecedented performance, Potenza RE47 was a popular choice among sports enthusiasts. The launch and the success of the Potenza RE47 proved to be a significant turning point in the history of Bridgestone’s product strategies.
